Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time | 
| Authors: Howard Schultz, Dori Jones Yang
Publisher: Hyperion
Category: Book
List Price: $15.95
Buy Used: $2.77
You Save: $13.18 (83%)
New (48) Used (94) Collectible (5) from $2.77
Rating:  135 reviews
Sales Rank: 17370
Media: Paperback
Pages: 368
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.2 x 6.1 x 0.9
ISBN: 0786883561
Dewey Decimal Number: 647.4573092
EAN: 9780786883561
ASIN: 0786883561
Publication Date: January 13, 1999
Availability: Usually ships in 1-2 business days
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Amazon.com Review
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture. Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."
Product Description
The "BusinessWeek" bestseller, now in paperback. "Pour Your Heart Into It" tells the story of how small-company values, passion, and integrity turned six local coffee stories into the Starbucks chain.--"Fortune".
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| Customer Reviews: Read 130 more reviews...
 Howard Schultz Shows How Purpose and Passion Drive Success December 29, 2008
Suzanne Bates (Boston, MA)
While researching my second book, Motivate Like a CEO, Communicate Your Strategic Vision and Inspire People to Act, I happened to pick up this book, and it helped me understand something very important. Effective leaders are those who have a powerful purpose -- and communicate with passion. That's Howard Schultz. All of us work for a paycheck but long for a purpose. Leaders with a purpose inspire everyone around them. Read this book and learn how to build a great company with purpose and passion. You'll be inspired by Schultz's story and look at every obstacle as an opportunity.
 A very inspirational book. December 25, 2008
Srinarno Purwantoro (Jakarta, Indonesia)
"Pour Your Heart Into It" is a very inspirational book. It is not about coffee. It is a about leaderships, passion, persistence, commitment and to love everything we do and make it better and better up to a level that nobody else would ever thought to be.
I have bought some copies for my team members, and reccomend this book to my colleagues.
Inside Story About The Rise Of The Starbucks Coffee Chain October 24, 2008
Casadejunqueinc (los angeles)
I really enjoyed reading this interesting book, written by Howard Schultz, who led Starbucks from a sleepy Pacific Northwest chain into a worldwide phenomenon.
Schultz's book is about more than just a cup of coffee; he writes about having a dream and staying with it, making personal life choices that seem nutty to everyone else - such as quitting a secure job to go work for Starbucks.
I highly recommend this book for business majors and anyone who is thinking about starting their own small business.
Wake Up Call September 6, 2008
M. Swilley (Gallatin, TN)
This book will awaken the hidden passion within. It shows what you can do if you are passionate about something. Quick read and a page turner every step of the way.
Fascinating Story- Great Advice July 22, 2008
Foxy Brown (Maryland)
I highly recommend this book to all new entrepreneurs and those interested in learning how successful companies are formed. I also know there are alot of people out there who hate Starbucks simply because it exists and succeeded- I challenge you to read this book. The business was created from the ground up by passion and perseverence, and it deserved to succeed, and I hope it continues to succeed for a very long time.
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