ESPRESSO! Starting and Running Your Own Specialty Coffee Business | 
| Authors: Joe Monaghan, Julie Sheldon Huffaker
Publisher: Wiley
Category: Book
List Price: $18.95
Buy Used: $0.01
You Save: $18.94 (100%)
New (41) Used (55) from $0.01
Rating:  14 reviews
Sales Rank: 152563
Media: Paperback
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.7 x 5.9 x 0.6
ISBN: 047112138X
Dewey Decimal Number: 647.95068
EAN: 9780471121381
ASIN: 047112138X
Publication Date: October 1995
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.
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Product Description
Based on the authors' 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms.
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| Customer Reviews: Read 9 more reviews...
 specialty coffee March 10, 2006
Lucy Kaufman
1 out of 1 found this review helpful
A great book for basic understanding of what it takes to start and run a successful coffee business.
Thinking about a Coffee Business?? December 30, 2005
Joe Frabosilio (Dallas, Texas)
3 out of 3 found this review helpful
This should be the title "Thinking about running a Coffee Business" I gave this 3 stars because it is very easy to read, straight to the point, does point out some warning signs.
If your already in the business then, forget it.
Very Helpful October 26, 2005
Kathy Hughes (Brentwood, Tn. United States)
0 out of 2 found this review helpful
My husband and I are business people but have never opened a coffee shop....the book was great!
A good starter book, but lacks details July 25, 2004
P. Kral-Fenlon (Randolph, NJ USA)
12 out of 12 found this review helpful
I agree with most of the other reviewers. If I were opening a coffee cart or kiosk I'd find this book educational. As it is, it lacks details but does give good basic information. You can start here but "Become a coffee house owner" is far more detailed, with business plans, budgets, specific list of items needed (down to the grease trap), contacts, employees, probably health requirements etc. I did gain some knowledge from this book, but it won't be a point of referral in the future.
Fine for brainstorming but little use otherwise. December 30, 2003
Travis C. Ward (Silverton, OR United States)
16 out of 17 found this review helpful
Let's imagine you are thinking about buying that espresso stand down beside the street corner near your home. "Hmmm....wonder if that is a goldmine waiting to be mined?"If so, this book is an adequate first step in your research. It touches a wide range of topics with a scientific, by-the-numbers approach. Therein lies the fault. You see, entrepreneurship is not a science. It is an art. So, too, is service and great coffee! By all means, buy of read ESPRESSO! STARTING & RUNNING YOUR OWN SPECIALTY COFFEE BUSINESS first. The ESPRESSO BARTENDERS GUIDE TO ESPRESSO BARTENDING has to be the next book on your journey to making a living brewing great coffee. Before you buy that espresso stand, though, get hold of RETAIL MANAGEMENT by Ron Hasty and learn why the location of that stand may, or may not, be in a good location for your target market! Bill Anderson.
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